If you are going about designing your new company logo and need to save as much money as possible, it is important that you keep some helpful tips in mind. There are tons of different ways to keep costs low when you are trying to create the perfect logo for your business, and this article will provide you with some of the better ones to follow.
Write out a ‘Brand Brief’
When you hire a professional to design your new company logo, spend some time writing out a brand brief so the designer knows exactly what the logo is going to represent visually. Think about what some of the main attributes of your brand are, and what the whole idea behind your logo should be. By giving the designer you hire this information beforehand, you can save yourself quite a bit of time and money overall.
Provide the designer with some color suggestions
You might also want to think about providing the designer you have hired with some color suggestions for your logo. This will ultimately increase the chances of getting the kind of logo you want for your business while cutting down on the cost of hiring a professional for this type of job. Think about which colors best represent your business and what it’s all about. If your business is related to the environment, you might want to have various shades of green and blue be prominent in your logo.
Give the designer Examples of Logos you like
Make sure that you also give the person you have hired to design your logo some examples of ones that you particularly like. You obviously don’t want to just have someone copy another logo outright, but it might be a good idea to have the professional you hire take some ideas from other logos you are fond of visually.
Take the time to find the right Designer
It is crucial that you take all the time necessary to find the right professional to design your company’s logo so that you get the quality design services you need while managing to stay within your budget. Some graphic designers charge more than others for their services, so you will therefore want to get quotes from at least a few different ones. The more time you spend doing this research, the more likely you will be to get what you need at a fairly low cost.
Design your logo yourself
If you have some artistic ability, you might want to just do all of the design work yourself when it comes to your new logo. This can save you a ton of money, but it’s important that you’re confident in your abilities. Not everyone is capable of doing this kind of work, and there is absolutely no shame in hiring someone else for the job. If you are artistically inclined, designing your own logo is probably the best option in terms of saving money while getting the exact kind of logo you want.
Keep it simple
One of the best ways to save money on your new business’s logo is by keeping the design fairly simple. Simple designs usually look better and are more effective than overly complicated ones, and they are almost always less expensive to have made. If you want a logo that will help you stir up business while saving money, it is very important to keep this in mind. While you might be tempted to have a complex logo designed to impress those who see it, this is almost never a good idea.
Ask for a Gray Scale Version of your new logo
We highly recommend that you ask for a gray scale version of your logo as well as a color one. You might just decide that you want to use the gray scale version, which can save you a lot of money over time when printing it up into banner, signs, business cards and other things. There is nothing wrong with using a full color logo, but doing so can be a lot more expensive.
Hire a Freelance Designer
While it’s certainly true that you can choose to hire a big graphic design company to create your new logo, you might want to think about hiring a freelancer instead. This way you will end up saving quite a bit of money. If you want to stay within your budget without any issues, this is definitely one of the better things that you can do. Hiring a freelance graphic designer is almost always less expensive than choosing an actual company, so you will need to keep that in mind. There are a lot of good freelance designers out there, but it will be up to you to find the right one for the job.
Look into hiring a student
Hiring a student to design your new company logo could be a win-win situation for both parties involved. You will be able to get the new logo you need and they will have something else to add to their portfolio. Sometimes you can get away with getting a logo designed for free, but you might need to spend a little bit of money. Either way, you will most likely come in under budget when you go with this option. There are many talented graphic design students, and it’s crucial that you find one that is talented enough to do this work for you.
Conclusion
Because there are so many different ways to save money on the new logo you need, it is important that you take the time to look into some of them before deciding what to do. All of these tips can be very helpful when it comes to getting the logo you need while managing to stay within the confines of your budget. In the end you will be very glad that you decided to do at least some of the things mentioned in this article, as they can help you to save quite a bit of money on your logo.
